"Hello! May I come in? I'm Chef Boy-Ar-Dee.."
From the classic commercial all the way to the bright red can in your grocery isle, Chef Boy-Ar-Dee has always created authentic italian dishes for the whole family. Keeping their mission in tact friend Carly Bevis and I wanted to bring back a little more tradition. We designed a new logo, packaging, and very fun extension! I highlighted my main contributions below.
First, Carly and I compiled a bunch of visuals to create an inspiration board for the direction this rebranding would go.