As a college student I had worked many retail jobs, but one of my favorites was with The Body Shop. Whats not to love? Nothing! I loved all of the products at The Body Shop even the For Men Maca Root Shave Cream. Ladies, I suggest you use this on your legs and under arms. They will thank you!
BUT why do beauty companies barely advertise their MEN products? Every time I gifted a face wash, cologne, or shave cream they always came back for more! Clearly, men like these products! So, even though I could not make a live campaign for The Body Shop, I still wanted to tackle the problem.
Creating the FOR MEN Campaign.